Portuguese wine tasting is a sell-out
- Details
- Published on Friday, 22 June 2012 09:08
- Written by Carol Emmas
The wines were picked by Julia Harding MW, after she was awarded Portuguese Wine Journalist of the Year in 2011.
Harding made six visits to Portugal and tasted 1,200 wines, which were made exclusively from Portuguese varieties and aimed to share one criteria – "quality with no compromise".
"I didn't want to just pick wines that will show well at a tasting, I wanted to pick a style that people will want to drink and share with someone else," she said.
Harding added she had "great" consumer feedback. "It's been really interesting chatting to people across every age range and finding out what they want. The younger generation in particular are really receptive to trying something new, they don't have preconceptions, which is a real positive for wines that need hand-selling."
Brand and communications manager Tania Oliveira said: "It's been quite interesting to discover that consumers are quite aware of Portuguese wines and their styles and regions, Vino Verde is quite well known, as is the variety Touriga Nacional.
"On the whole it's still baby steps for us, but it's a good sign for the category that consumers are willing to attend a tasting solely of Portuguese wines."
ViniPortugal recently pulled funding from retailer promotions to focus on consumers, independents and on-trade activity.
The consumer events were held in a separate evening event to the main trade tastings in London, Edinburgh and Manchester.
