|Alcohol producers on track to deliver labelling health pledge|
|Written by Carol Emmas|
|Thursday, 28 June 2012 11:33|
Alcohol producers are on track to provide health information on 80% of alcohol labels on UK shelves by the end of 2013, according to the Portman Group.
Under the government’s Public Health Responsibility Deal, alcohol producers have volunteered to feature three elements of health-related advisory information on product labels by the end of December 2013.
They are: unit content, the chief medical officer's sensible drinking guidelines, and a warning about alcohol and pregnancy.
The Portman Group data has revealed current compliance is over 60%, with more companies expected to confirm their pledges in the coming months.
Over and above the three core elements, many companies are taking the opportunity to include a reference to the Drinkaware website and a "please drink responsibly" message.
Henry Ashworth, chief executive of the Portman Group and co-chair of the Responsibility Deal Alcohol Network, said: “It’s encouraging to see drinks producers making good progress on this pledge but there is still some way to go to ensure 80% of products in UK stores are carrying this information by 2015.
"With 18 months remaining, I am confident we will get there but now is the time for drinks producers who haven’t yet signed up to get on and do so. The Responsibility Deal is a good framework for the industry to focus its efforts in this area and provide consumers with important health information on labels.”
The Portman Group offers guidance, which can be downloaded from its website, as well as an advisory service for companies to check they have all the right elements in place and to offer guidance where needed.
Further details on monitoring and compliance can be found on the labelling factsheet on the Department of Health’s website http://responsibilitydeal.dh.gov.uk/2012/02/03/a1-factsheet/
To read Henry Ashworth’s blog go to: http://responsibilitydeal.dh.gov.uk/2012/06/28/henry-ashworth/
Sign up to Harpers' Responsibility OK initiative at harpers.co.uk.