|Viña Pomal sponsors Rugby 7s for second year|
|Written by Carol Emmas|
|Monday, 02 July 2012 14:10|
Grupo Codorníu's Rioja brand Viña Pomal is to sponsor the JP Morgan Asset Management Premiership Rugby 7s Series for a second year.
Last year saw the brand on television for the first time in the UK. The tournament, which kicks off on July 13 at Twickenham Stoop will be televised live on ESPN, with highlights on ITV4 over four weeks and the series final culminating at the Recreation Ground in Bath on August 3.
The deal means Viña Pomal will be seen by a TV audience of up to 250,000, with perimeter branding, sampling and by providing the man of the match with a magnum of Rioja to remember the evening.
Susannah Bearne, brand manager for Grupo Codorníu wines, said: "Viña Pomal's continued sponsorship of the Premiership Rugby 7s Series is a great way to connect with our target consumers, raise the profile of the brand and support key listings with related promotions."