|Toorank Distilleries launches Rebellion Rum range|
|Written by Carol Emmas|
|Friday, 06 July 2012 08:37|
Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.
Designed to provide a "superior alternative" to established pouring rum brands, it is available in Spiced (rrp £16.99), Black and Blanco (rrp £15.99).
Rebellion Spiced (37.5% abv) leads the range and was created following demand from the bartending community for a return to fuller-tasting spiced rums. It is the only rum among its competitors to specify the spices it is made from, which include cloves, bitter orange, ginger, cardamom, cinnamon, nutmeg, pepper and vanilla.
The Black and Blanco variants are both blends of Caribbean rums (37.5% abv), both rums have been created following demand from the drinks trade for premium-quality pouring rums that can stand up to being used in both cocktails and traditional mixed serves such as with cola or ginger.
Rebellion's launch will be backed by an on-trade campaign that includes a national cocktail competition and social media support.
Chris Lake, director of sales at Toorank, said : "Having achieved a successful first 12 months with Sloane's Gin, we wanted to build on this momentum in developing our own spirits brands by entering into the exciting rum market.
"While the premium end of the market is full of great rums, the Rebellion range has been developed to cater to a growing demand among the drinks trade for a return to fuller-tasting quality rums that can be used as an everyday pour.”