Kleine Zalze shifts whole portfolio to Hatch Mansfield

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Published on Wednesday, 11 July 2012 10:19

Written by Gemma McKenna

South African wine estate Kleine Zalze has moved its whole portfolio to Hatch Mansfield.

Stellenbosch’s Kleine Zalze has made the move from joint UK representation through Stevens Garnier for the off-trade and Hatch Mansfield for the on-trade.

Kleine Zalze’s co-owner and managing director Kobus Basson said the decision to appoint Hatch Mansfield as its sole agency in the UK was taken in order to align its UK sales and marketing activities. “Stevens Garnier has done an exemplary job for us in the UK off-trade market and to be leaving them has certainly not been an easy decision.

“However, we feel we now need single representation for our business in the UK. Our experience of working with Hatch Mansfield in the on-trade, coupled with their reach into independent retailers and multi-channel approach, was a key consideration in making this important strategic move. This has been reinforced by Hatch Mansfield being named ‘Best Supplier to Independents’ at the Harpers Awards 2012 announced in May.”

Hatch Mansfield’s managing director Patrick McGrath MW added: “We are delighted to have been chosen as the complete partner of Kleine Zalze in the UK market, making us a destination company for South African wines."

The move will take immediate effect and stock will be available in the UK for the independent sector from September 1, 2012.