|Fledgling wine brand pranks Innocent Drinks|
|Written by Gemma McKenna|
|Thursday, 26 July 2012 16:04|
A fledgling low-calorie wine brand, Skinny Vines, garnered publicity today by playing a prank on soft drinks firm Innocent.
Skinny Vines, which is launching a 25% lower calorie Sauvignon Blanc, hung a banner saying "Forget the juice... drink wine", from the roof of Innocent's west London headquarters.
The brand, which so far only has a Marlborough Sauvignon Blanc on offer, is hoping to expand the range. Its abv content it 9-9.5% abv.
After Skinny Vines tweeted: "Inspired by @richardbranson we pulled a prank on Richard Reed & @innocentdrinks", Richard Branson, who has 2 million followers on the social network, replied: "Nice work, very cheeky!".
Skinny Vines then said: "So excited that Richard Branson tweeted about Skinny Vines. Let's hope @waitrosewine decide to stock our wine!!!"
The brand lowers its wine's alcohol content, and therefore calorie count, through reverse osmosis. It claims to have 25% lass calories than the average glass of Marlborough Sauvignon Blanc, with 75 calories per 120 ml glass.
The company was founded by Grand; New Zealand winemaker Steve Harrop: logistics co-ordinator Logan Taylor and social networking manager Nicole Lambe.