Bombay Sapphire invests £1.5m in glassware launch
- Details
- Published on Thursday, 09 August 2012 14:20
- Written by Carol Emmas
Bombay Sapphire has invested £1.5 million in the launch of its new balloon glassware, to capitalise on the growing trend for boutique gins that offer affordable luxury.
Balloon glassware is designed to offer consumers the ultimate gin-and-tonic experience, while at the same time offering bartenders and owners a standout piece that matches the brand's blue bottle.
More than 30,000 glasses will be distributed into the on-trade alongside premium tent cards. In the off-trade consumers can claim free glasses after purchasing a large bottle of Bombay Sapphire.
The campaign will be supported by outdoor advertising to encourage the brand's target 25 to 34-year-old target audience.
Sharon Reid, Bombay Sapphire marketing controller, said: "Now consumers can enjoy a heighted experience of the brand's taste and unique sense of style with our equally iconic glassware. We're delighted our new balloon glassware enables outlets to offer a truly premium experience to consumers while encouraging repeat orders with on-table standout."
