- Published on Thursday, 09 August 2012 14:20
- Written by Carol Emmas
Balloon glassware is designed to offer consumers the ultimate gin-and-tonic experience, while at the same time offering bartenders and owners a standout piece that matches the brand's blue bottle.
More than 30,000 glasses will be distributed into the on-trade alongside premium tent cards. In the off-trade consumers can claim free glasses after purchasing a large bottle of Bombay Sapphire.
The campaign will be supported by outdoor advertising to encourage the brand's target 25 to 34-year-old target audience.
Sharon Reid, Bombay Sapphire marketing controller, said: "Now consumers can enjoy a heighted experience of the brand's taste and unique sense of style with our equally iconic glassware. We're delighted our new balloon glassware enables outlets to offer a truly premium experience to consumers while encouraging repeat orders with on-table standout."