|AFWS raises profile of front-of-house qualifications|
|Written by Carol Emmas|
|Tuesday, 21 August 2012 12:44|
The Academy of Food & Wine Service is attempting to raise the profile of front-of-house vocational qualifications as an alternative for young adults who are more practically minded.
The move comes on the back of this week's media reports undermining teenagers’ academic efforts and coincides with the launch for nominations of the Academy's Annual Awards for Front of House Excellence 2012, which aims to reward and recognise young people showing exceptional skills and commitment to their career in front of house.
The awards also aim to offer prizes that include "valuable" work experience at top establishments.
Pledging support for alternative vocational qualifications, AFWS executive director Sophie Roberts-Brown says not all children are naturally academic and thinks the education system must continue to offer alternatives to young people who might not suit traditional academic subjects.
The AFWS, the hospitality sector's professional body for front-of-house service, works to promote careers in the UK's hotel and restaurant sector by raising the profile of front of house, highlighting the variety of opportunities on offer and encouraging excellence in the profession.
The awards will take place at London's Vintners' Hall on October 2. To enter online visit annualawards.co.uk. The deadline for entries is September 21.