|Stolichnaya celebrates 50th anniversary with new flavours|
|Written by Carol Emmas|
|Friday, 24 August 2012 10:27|
Maxxium-distributed Stolichnaya premium vodka has launched new flavours Stoli Hot and Stoli Sticki to celebrate the 50th anniversary of its first flavoured vodkas.
The variants are based on the brand's original Pepper and Honey & Herb flavours introduced in 1962, but with a new recipe. Stoli Hot is spicy, aims to capture the sensation of jalapeño peppers and is designed for Bloody Marys or drinks with a kick; while Stoli Sticki is inspired by the candied taste of honey and is designed to complement the Sticki Moscow Mule.
Eileen Livingston, marketing controller of Maxxium UK, said: "Original flavours are an important part of the growth strategy for Stoli within the UK. This is a priority market for SPI Group and reinforcing our heritage as the original flavoured vodka pioneer is key to the development of the brand."
She added: "We are confident the trade will appreciate the unusual flavour profiles of Hot and Sticki and work with these original variants to create the most original cocktails."
The new variants will be available in the UK from September.