Waitrose relaunches own-label range

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Published on Thursday, 04 October 2012 09:58

Written by Carol Emmas

Waitrose is relaunching its own-label wine, beer and spirit range, which includes 77 lines and wines for under £5.

With a focus on provenance, heritage and straightforward styles, the range covers alcoholic ginger beer to Prosecco, and wine from classic regions such as Burgundy and Rioja.

As well as a redesign on all existing own-label bottles, the wine-buying team has sourced nine exclusive new Waitrose wines under £5 and a sparkling wine under £6.

Pierpaolo Petrassi MW, head of BWS, said: "Our aim is for every new drink created under the Waitrose label to be a yardstick of quality and value for money for the drinks industry. Our commitment to offering the best value for money means this is the first time we have launched a range of Waitrose own-label wines for under £5. We have given these wines every bit of TLC that we would give a bottle of Waitrose Vintage Champagne."

He added: "We all know that choosing the right wine, beer or spirit can seem daunting. Of course there is no right or wrong answer, but we've developed this new range especially to help customers find the best expression of styles they already know they like."

The first tranche of the wines will be in store from October and will include quirky, bold design and descriptors designed to give customers confidence when choosing wine styles.

Highlights in the range :

Waitrose Mellow & Fruity Spanish Red 2011, Campo de Borja, Spain — £4.99
Waitrose Smooth & Spicy Australian Red NV, South Australia — £4.99
Waitrose Ripe & Juicy Spanish Rosado 2011, Campo de Borja, Spain — £4.99
Waitrose Fresh & Zesty Spanish White NV, Spain — £4.99
Waitrose Fruity & Refreshing Australian Dry White NV, South Australia — £4.99
Waitrose Bright & Fruity Sparkling Wine NV, Italy — £5.99
Waitrose Alcoholic Fiery Ginger Beer (50cl) — £1.95
Waitrose Czech Pilsner (50cl) — £1.89
Waitrose German Pils (50cl) — £1.89
Waitrose Bavarian Fine Wheat Beer, Germany (50cl) — £1.94
Waitrose Bavarian Dark Wheat Beer, Germany (50cl) — 1.94
Waitrose Belgian Blonde (33cl) — £1.79
Waitrose Spanish Cerveza, Spain 6 x 25cl — £4.85
Waitrose Cidre De Normandie, France 50cl — £2.29
Waitrose Herefordshire Cloudy Cider 50cl — £2.29
Waitrose Vintage English Cider, Herefordshire 50cl — £1.95
Waitrose Vintage English Perry, Herefordshire 50cl — £1.95
Waitrose Premium London Dry Gin 70cl — £14
Waitrose 3 Year Old French Brandy 70cl — £11
Waitrose Cognac VSOP 70cl — £22