|Isle of Jura Superstition awarded Whisky Shop accolade|
|Written by Carol Emmas|
|Thursday, 04 October 2012 14:12|
The sixth Whisky Shop's Whisky of the Year award has been given to the Isle of Jura Superstition.
The results were taken from a combination of customer choice, sales and store manager recommendations from its 20 UK stores that retail to 3 million customers per year.
Previous winners of the award are Dalmore 12 Year Old, Laphroaig Quarter Cask, Auchentoshan 12 Year Old, Bowmore 12 Year Old and Bunnahabhain 12 Year Old.
Andrew Torrance, managing director of the Whisky Shop, said: "This truly is a consumer favourite, with the Whisky of the Year being voted for by our customers as well as our store managers, who base their decisions on customer reaction to the 300-plus products we offer across our stores."
Whisky critic and writer Dominic Roskrow said: "Isle of Jura has always enjoyed an intense and passionate following but the distillery has reinvented itself in recent years, with stylish new packaging, an upgrading of its core range and the launch of exciting new malts. Superstition is a unique whisky, using a gentle wave of peat to do to the core Jura fruity characteristics what salt and vinegar do to fish and chips – enhance and enrich the experience without overwhelming it. It has taken Jura in a new direction and for that alone it deserves this accolade."
The Isle of Jura Superstition (rrp £34.99) is a lightly peated malt made from a blend of finest aged malt whiskies.