|Glen Scotia plans packaging revamp to appeal to global market|
|Written by Carol Emmas|
|Monday, 22 October 2012 11:29|
The Glen Scotia Distillery in Cambeltown has included new packaging as part of its major investment plans to expand its global operation.
Having undergone a series of capital improvements in recent years as part of a long-term growth plan for the distillery, it has now redesigned the packaging for its five new expressions Glen Scotia (10, 12, 16, 18 and 21 Year Old), which will be launched internationally next month in around 15 countries.
Opening orders are currently 141% ahead of last year's 12 months' sales, according to the distillery.
Leeds-based Brand Britain was chosen to develop the new packaging designs, which are aimed at cutting across language barriers to stand out from other single malt Scotch whiskies.
Commercial sales director Andrew Gray said the response to the mock-up samples of packaging at the recent Whisky Live event in Taipei was "very positive".
He added: "The single malt sector is crowded with many brands; we had to produce something different and eye catching just to be noticed. We are confident the new packaging will allow us to introduce Glen Scotia's exceptional whisky to a much wider audience now around the world."