|Wine Pantry opens second site at St Pancras|
|Written by Carol Emmas|
|Thursday, 06 December 2012 15:13|
English wines and spirits specialist the Wine Pantry is to open a second store in St Pancras station this December, selling exclusively English produce.
The Wine Pantry brand was set up over two years ago by Julia Stafford with its first retail site in Borough Market. Stafford originally wanted to open a larger retail premises but couldn't convince the banks to lend on the strength of such a niche concept, so she opted for a smaller site rather than compromise her main ideals.
The success of the Borough Market site has now allowed her to expand the concept. Its new site will stock a range of around 30 different spirits, 60 wines and 30 London craft beers, and will operate a 16-bottle By The Glass machine. It will also sell UK-produced cheeses, meats and other produce.
Stafford said: "When we first approached the banks two and a half years ago, they weren't interested in listening to an idea that wanted to sell exclusive produce from the UK because no one had ever heard of it. So we decided to sacrifice the investment for the high-footfall site Borough Market. We've now been running it for 17 months, and the customer support and the resurgence of the indie market has allowed us to expand."
Stafford added that the new site is still relatively small, but she hopes with the Eurostar connections to France and Belguim, travellers will be encouraged to experiment with UK produce and take it home. The Wine Pantry also aims to capitalise on the general footfall attracted to the station, not just for travel but because of its increasing food and drink-oriented culture.