|Chilean winery Undurraga switches distribution to Gonzalez Byass|
|Written by Gemma McKenna|
|Thursday, 20 December 2012 13:06|
Chilean winery Undurraga has switched agency from Moreno to Gonzalez Byass in the UK.
The Maipo Valley winery will be distributed by Gonzalez Byass as exclusive distributor from March 1, 2013.
Gonzalez Byass, better-known for its sherry portfolio, has recently been boosting its table wine portfolio.
Ernesto Müller, general manager of Viña Undurraga said: “Our focus is on making quality wines with constant innovation, as demonstrated by the TH Series, which has led to international recognition for our winery. We share this philosophy with Gonzalez Byass, who have been successful in building their premium wine business despite the current challenges in the market. We believe that Gonzalez Byass will take the Undurraga brand to the next stage of development in the UK.”
Martin Skelton, managing director of Gonzalez Byass UK, said “This is really exciting and another fantastic development for our company; Undurraga joins an international portfolio of wines, including Quinta do Noval, Wirra Wirra and Jackson Estate. Undurraga’s ‘TH Series’ of varietal wines is setting the benchmark for premium Chilean wine; I hope they will be generous with their allocations to the UK market.”