|Penderyn Distillery invests in £1m expansion|
|Written by Carol Emmas|
|Friday, 25 January 2013 12:57|
Penderyn is to invest £1 million into its distillery through self-funding and help from the Welsh government in a bid to increase annual sales and fulfil demand.
As a result of the investment, the Welsh distillery will install an additional single-pot still, identical to its original, as well as a new two-pot still production unit, with the first unit being commissioned in August 2013 and the second in January 2014.
Following completion of the expansion project, annual sales are expected to increase to 500,000 bottles per year and enable the distillery to meet the increasing demand in the UK, France and Germany, as well as more extensively throughout Europe, North America and Asia.
In addition the new still arrangement will enable it to experiment with new and creative styles and expressions of single malt.
Stephen Davies, managing director, said: "Annual sales of our whisky have been steadily climbing since the launch of the brand. We're currently producing as much as we can with our existing still so the expansion of our distillery is necessary if we're to keep up with demand and build our business.
He added: "This is a significant milestone for us: ever since our first bottles hit the shelves in 2004, the quality of our products has shone through, helping us to grow the distillery into a company which sells single malt whisky all over the world. We're already well distributed in the UK and are investing in new markets such as France and Germany, but expect to expand further throughout Europe. We have ambitions to explore further possibilities in North America and Asia on completion of the expansion project."
Throughout the expansion distilling operations and the distillery's visitor centre will remain open and operational.