|Gérard Bertrand signs up with Hallgarten Druitt|
|Written by Richard Siddle|
|Friday, 08 February 2013 17:49|
The news comes on the back of Cevico, Italy's second largest wine producer, also joining the Hallgarten stable as it looks to build its profile in all sectors of the UK wine trade.
Bertrand said he decided to work with Hallgarten as it "shares a similar philosophy on how best to deliver premium wine to consumers" and it gives it particular exposure to the coveted independent and on-trade channels.
Andrew Bewes, Hallgarten Druitt's managing director, said: "is one of the outstanding winemakers in the South of France, and we firmly believe that his brand has the potential to become one of the leading French names in the UK.
"We are aware of the UK industry's call for stronger French brands and we believe that Gérard Bertrand is just this; a dynamic fusion of Old World ‘Terroir-ist' and New World ethos and market-led approach. His personal determination and dedication to win - previously evident on the rugby pitch - will, we feel, be a determining factor in driving success here in the UK."
Visitors to next week's Hallgarten's annual tasting in London will be able to taste 25 of Bertrand's that are now in the Hallgarten stable.
The Hallgarten tasting takes place in the Dorchester in London on February 11 and at Aspire in Leeds on February 13 and will also include wineries across Hallgarten's portfolio inculding Saint Clair (New Zealand), Hamilton Russell (South Africa), Marchesi de' Frescobaldi (Tuscany), Michele Chiarlo (Piedmont), Peter Lehmann (Australia), Moutard (Champagne), Schloss Johannisberg (Germany), Dona Paula (Argentina) and Carmen (Chile).