|Caveman instincts fuel drink choices|
|Written by Lucy Britner|
|Tuesday, 12 February 2013 11:25|
Primitive habits are still present in our approach to food and drink, according to research.
Using examples from the drinks industry as well as the wider consumer world, the report builds a picture of how people are "converging towards a set of characteristics and behaviour patterns". Although the study acknowledges that some of the behaviours are more likely to be found in the developed world, it argues that these characteristics, which also include increasing emphasis on health, the internet-fuelled phenomenon of creating, adapting and mixing ideas and the need to ensure that a brand is telling the truth are as applicable in China as they are in the UK.
Intellima chief executive Lulie Halstead said: "The internet has not changed us as human beings. It has simply allowed us to tap into some very ancient instincts and to act upon them in new ways. All of the nine trends we observe around the world have been accelerated or amplified by new technology, so the pace of change in the consumer world is unparalleled."