|British advertisers slam calls to ban alcohol commercials|
|Written by Elinor Zuke|
|Friday, 01 March 2013 16:28|
British advertisers representative ISBA has slammed proposals made by the Alcohol Health Alliance to ban all advertising and sponsorship by alcohol brands as "wholly ineffective" and "contrary to a free society."
The Alcohol Health Alliance (AHA), which represents more than 70 health organisations and universities, made the call today amongst a raft of proposals aimed at curbing excessive drinking.
The proposals calls in the Health First paper, published by the University of Stirling, include:
"While we welcome sensible discussion on the serious issue of tackling binge drink culture, slapping a ban on alcohol ads is a lazy and naive reaction that will sadly not stop alcohol abuse, nor prevent underage drinking," said Ian Twinn, ISBA's director of public affairs.
"This latest pressure-group clarion call is, at best, misguided - especially when alcohol consumption amongst the young has actually halved since the start of the century. The AHA's proposals should play no part in a free society."
ISBA also drew attention to the CAP and BCAP rules which have already banned alcohol advertising when a high proportion of children are likely to be tuning in.