Foster's remit is to develop an on-trade business from scratch and primarily work with the major national wholesalers and multiple on-trade chains.

She has worked in the on-trade for 18 years and was most recently at Waverley TBS. Before Waverley, Foster worked at Scottish and Newcastle where she worked with customers to develop their wine categories.

Buckingham Schenk plans to develop an exclusive on-trade portfolio and sell its new pre-filled PET tulip brand, Intrepid Fox, to on-trade distributors.

"We're delighted to have found Sheryl, who has superb knowledge, experience and passion, and look forward to building a successful new arm for the Buckingham business," said sales director Craig Durham.