|Local Wine School in M&S link-up|
|Written by Elinor Zuke|
|Thursday, 14 March 2013 11:55|
Marks & Spencer has signed a deal with Local Wine School that will expand its programme of in-store consumer tastings.
Local Wine School will run BWS workshops to educate M&S staff in house, as well as hosting in-store tastings at locations across the UK.
Although the consumer courses will not be WSET accredited, Local Wine School's 12 regional schools are all WSET-approved programme providers and each regional school owner has been on the WSET wine educators course.
Local Wine School will also publicise its M&S sessions to relevant parts of its 25,000-strong consumer database.
"Local Wine School is able to offer both a programme of in-store tastings, which is fun and interactive for our customers, as well as comprehensive and professional in-house training for head office," an M&S spokesman said.
Local Wine School is currently searching for candidates to run schools in Edinburgh and Bristol.
Visit localwineschool.com for more information.