Bottlegreen re-launching World Domaine range

Drinks manufacturer Bottlegreen is re-launching its World Domaine organic grape drinks under the Bottlegreen label.

The news comes as the firm plans to build sales to £20m by 2012. Turnover is currently at around £12m.

The premium adult soft drinks company's re-launch will comprise of three wine styles: rosé, red and white.

The World Domaine range is blended using the organic grape juices and a selection of herbal extracts sourced from around the world, then mixed with Cotswold spring water.

The company hopes the range will help drive brand growth for Bottlegreen within its target sector.

Andrew Mallinson, Bottlegreen marketing director, said: "The World Domaine range was specifically developed to capture the complex flavours of wine in an organic non-alcoholic format.

"So, it was the logical next step, in terms of developing the Bottlegreen brand, to bring the World Domaine range under the Bottlegreen umbrella."

Bottlegreen will be supporting the re-launch with an advertising and PR campaign within the trade and consumer press over the next 12 months.

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