Heineken strikes fifth consecutive Bond deal

Heineken is launching a worldwide promotional campaign for the latest James Bond film, 'Quantum of Solace.'

The film, set for release in November, marks Heineken's fifth consecutive global partnership with the movie franchise.

The campaign, which includes TV, print advertising, promotions, digital activity, radio promotions and consumer competitions, features leading lady Olga Kurylenko and was shot using film sets and scenes from the film. It is being launched globally across more than 40 countries in October, in conjunction with the worldwide release of the film.

Stefan Orlowski, group commerce director, Heineken N.V., said: "Our long association with James Bond has helped enhance the profile of the Heineken brand across the world. The partnership supports our commitment to extend the brand's leadership position within the international premium beer segment. Our global campaign offers a great opportunity to drive sales growth and to help build the value of Heineken's brand equity."

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