Constellation pushes Nottage Hill with TV ad campaign
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Written by Claire Weekes
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Tuesday, 02 September 2008 |
Constellation Europe is launching a fresh burst of TV activity for its Hardys wine range.
The TV ad campaign, which will run for a month from September 17, will focus mainly on its Nottage Hill brand and is supported by Hardys' ongoing sponsorship deals with Sky Box Office and DVD rental company Love Film.
In addition to the consumer targeted ads, Constellation is providing below the line support for key trade channels and customers.
The new burst of advertising activity marks part of Constellation's £12 million marketing investment in the Hardys brand this year. The activity is based on Constellation's consumer research programme ‘Wine Nation', plus research the brand says it has undertaken to understand what makes the consumer motivated, engaged and passionate about wine.
Clare Griffiths, vice president of European consumer marketing for Constellation Europe, said: "The second phase of our advertising campaign will reassure consumers of the brand's number one status in a very fragmented category. To maximise this opportunity, retailers should stock up and feature Hardys prominently, particularly Nottage Hill, to encourage consumers to trade up."
The campaign runs until October 14 2008.
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