Diageo gives Johnnie Walker the royal treatment |
| Print |
| Written by Claire Weekes | |
| Tuesday, 09 September 2008 | |
Diageo GB is launching a special edition of its Johnnie Walker whisky to commemorate the first royal warrant granted to the brand in 1934. Johnnie Walker Blue Label King George V will be available in the on and off-trade via Selfridges, Harrods and outlets including The Dorchester Hotel and The Ritz. It has a retail price of £420 a bottle. Jonathan Driver, brand ambassador for Johnnie Walker Blue Label King George V, said: "Johnnie Walker has access to an unrivalled collection of fine whiskies that date back to the early 20th Century. This stock of whiskies has been carefully maintained for generations and is the diamond mine of the industry. Some of the rarest whiskies - many from distilleries that no longer exist - have gone into the creation of this extraordinary blend of Johnnie Walker Blue Label King George V Edition." The non-existant distilleries include that at Port Ellen. Johnnie Walker Blue Label King George V Edition is presented in an exclusive decanter, with the bottle placed in a silk-lined presentation box where it sits on a removable display holder. Each edition also comes with a certificate of authenticity which is individually numbered. Related LinksRelated Articles
Share This
Email This
Comments (0)
 Write comment
|
Show/Hide comments
Show/Hide comment form
