Thresher Group takes on two media agencies to support growth strategy

Written by Claire Weekes
Tuesday, 16 September 2008
Thresher Group has hired two media agencies to help it reposition its Threshers and The Local brands and launch its new brand, the Wine Rack. Media Planning Group and creative agency Krow Communications have been appointed to deliver a new customer-focused brief following the group's growth and investment programme announced in March. Commenting on the appointments, Vibha Hardaker, group marketing director of Thresher Group, said: "Repositioning our brands and continuous improvement in the customer experience is critical to delivering the group-wide growth and investment programme we announced in March. We've already made significant progress on these plans and recently announced the opening of an additional 55 new sites by Christmas". Account budgets and agency fees were not been disclosed. Thresher Group operates 1,500 stores in the UK. Related Articles 09 Sep 2008 - Thresher ramps up store portfolio for Christmas 09 Jul 2008 - Thresher sources off-dry Riesling 05 Jul 2007 - Threshers lists Chapel Down Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters Similar news items: 17 Dec 2009 - Richard Siddle: hope after First Quench fall 05 Nov 2009 - First Quench to close 373 stores 19 Nov 2008 - Cobra and Threshers launch Facebook applicati… 09 Sep 2008 - Thresher ramps up store portfolio for Christm… 05 Jul 2007 - Threshers lists Chapel Down 05 Jul 2007 - Threshers lists Chapel Down