Absolut Vodka sues Absolute Radio |
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| Written by Claire Weekes | |
| Tuesday, 14 October 2008 | |
 Vin & Sprit (V&S), owners of premier Swedish vodka brand Absolute Vodka is suing Absolute Radio, the rebranded Virgin Radio, over what it claims is trademark infringement.V&S, which also owns the Absolut Tracks music project, says it has issued a writ against Absolute Radio for infringement of its trademark, claiming that consumers could become confused by the similar names of the brands. It hopes the writ will force the radio station to ditch its name. Virgin Radio announced that it would rebrand as Absolute Radio last month after it was bought out and named after its new management company, Absolute Radio International. It says that will fight the proceedings. Related Articles
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