United Brands schnapps up Godfrey's

Written by David Shrimpton
Wednesday, 29 October 2008
United Brands has added Godfrey's Schnapps to its premium portfolio as of November 1st 2008. The Southampton-based beer, wines and spirits distributor aims to increase Godfrey's presence in the on-trade, and develop the position of the brand "as a key player in the specialist drinks market". Godfrey's Schnapps claims an 80-year heritage, based on a family recipe said to take its inspiration from the tradition of wine-making and fruit distillation from the Valencia region of Spain. "Godfrey's is an exciting addition that fits in perfectly with the United Brands group," said Rob Preston, managing director of United Brands. The brand is to be relaunched, with new packaging. Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters Similar news items: 08 Nov 2009 - New Taste 22 Sep 2009 - Online sales dip for beer, wine, spirits 01 Jun 2009 - Stock Spirits in central European expansion 28 May 2009 - Irish sales down as drinkers head north 12 Mar 2009 - Alcohol helps to boost Waitrose sales 26 Feb 2009 - MPs to hear duty fears today 02 Feb 2009 - Spirits 'not recession-proof' – US trade body 04 Nov 2008 - United Brands makes premium addition to portf… 27 Oct 2008 - TFWA becomes platform for world firsts and ex… 27 Oct 2008 - Beefeater 24: new super-premium gin unveiled