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Written by Claire Weekes
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Wednesday, 05 November 2008 |
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 Johnnie Walker has won a string of awards for a campaign that has helped boost global sales by 48% over the past eight years.
The Diageo owned whisky brand took home three gongs at this week's Institute of Practitioners in Advertising Effectiveness Awards for its 'Keep Walking' campaign, scooping the grand prix, a gold award and a special prize of best international multimarket.
The campaign, which has included TV and print ads, has run in more than 120 markets over the past eight years, earning Johnnie Walker incremental sales of $2.21bn (£1.4bn) over the period.
"The longevity and global effect of this campaign made a great impact. It was particularly impressive to see existing iconography and brand heritage used as the basis for a revitalised and universal campaign; this is a powerful message for all marketers," said Sir John Sunderland, the chairman of the IPA judges and a former chairman of Cadbury.
The ads were created by Bartle Bogle Hegarty.
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