Cobra and Threshers launch Facebook application

Cobra Beer has teamed up with off-licence group Thresher on launch a Facebook application.

The ‘Get Them In!' application lets Facebook users buy a Cobra Beer voucher, which they can send to other Facebook users as gifts

The vouchers can be printed and redeemed in exchange for 4 x 330ml packs of Cobra 5% Premium Beer in all Thresher Group fascias - Wine Rack, Thresher, The Local, and Haddows in Scotland. Each voucher has a unique barcode which is scanned at point of purchase in the outlets.

Said Will Ghali, marketing director of Cobra Beer: "This is a really innovative and fun way for us to engage with our target audience, who we know are heavy users of Facebook."

The application, which marks Cobra's first marketing involvement with Facebook, will be available on the social networking site for the next three months.

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