Industry fury at pre-Budget duty rise |
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| Written by Claire Weekes | |||||||||
| Tuesday, 25 November 2008 | |||||||||
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| The duty increases and lower vat make very interesting reading. The break even point is around £5.50 on wine. Therefore all wines above this point will cost less (for now) and the reverse for wines below this point. Therefore I feel there is a very clear message that the industry must take on board. Stop discounting below £4.99 on wines. The govenment has made it clear it wants this to stop but the supermarkets seem to think the rules don't apply to them. So when they send out there bullying letter in the next days hopeful the wine sector will do the correct thing for a change and say NO. Afterall it is not for the wine trade to bail out the UK economy!! | |
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A few coppers onto the cost of the cheaper wines will make no difference to sales at all,Daniel,but if you attempt to enforce a minimum price of £4.99 on super-market wines sales would drop by 50% overnight. The "wine sector" is ruled by a handful of super-brand owners and they just can't afford to say NO. |
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Drinks industry leaders have reacted with fury at news that the government will again increase the duty on alcohol.





