Grab a glass with Grant's
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Written by Rebecca Gibb
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Tuesday, 03 February 2009 |
Scotch whisky brand Grant's has invested almost £100,000 in an on-pack campaign giving away a free ‘Different Angle' glass with every bottle.
170,000 promotional packs will be distributed in February to off-trade retailers across the UK.
Brand Manager for Grant's at First Drinks Brands, Harriet Knight, said: "The campaign is inspired by our ‘A Different Angle' brand platform and has been designed to deliver value back into the category and encourage further growth in 2009."
The brand's sales increased by 27% in 2008 in the UK multiples (Nielsen MAT 27.12.08). Knight added: "We are thrilled with the brand's performance, and what better way to celebrate than by giving away special gifts to our valued consumers".
Grant's blended Scotch whisky is distributed in the UK by independent distributor First Drinks Brands and wholly owned by William Grant & Sons Ltd.
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