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Written by Graham Holter
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Tuesday, 24 February 2009 |
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Premium South African wine producer Vergelegen has appointed PLB its new UK distributor.
The deal takes effect in the off and on-trade from April 1, and replaces Vergelegen's existing agreement with Paragon.
Vergelegen's Premium Range retails at around £8 a bottle and the top-end Vergelegen V for £60.
PLB managing director Peter Darbyshire said: "South Africa is performing very well in the UK as it is the fastest growing top 10 country by volume and value, and we see this appointment as a great opportunity.
"Paragon has done a great job with Vergelegen, and we look forward to taking the brand to the next phase of its development. The wines are complementary to our portfolio, giving us a very strong, premium South Africa proposition to offer customers."
Stellenbosch-based Vergelegen has been voted the country's top winery by readers of South Africa's Wine Magazine for the past five years, and has a reputation for environmental and sustainable practices.
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