Premium wines for Arniston

Written by Nigel Huddleston

Monday, 16 March 2009

South African wine brand Arniston Bay has released a premium version on the UK market.

Arniston Bay Reserve is a range of single varietal wines with an rrp of £6.99.

Sauvignon Blanc and Shiraz are on general release, but Cabernet Sauvignon, barrel-fermented Chardonnay and barrel-fermented Chenin Blanc will be available to retailers on request.

Barney Davis, UK brand and business development manager for brand owner the Company of Wine People said: "We've been working to further develop the Arniston Bay range and widen its appeal to both consumers and retailers.

"We saw a fine wine offering as an essential part of our brand overhaul."