| Snow beer 'now world's best seller' |
| Written by Graham Holter |
| Thursday, 02 April 2009 09:01 |
|
Bud Light has been overtaken as the world's best selling beer, with China's Snow brand now in pole position, according to new data. Plato Logic reports that Snow - brewed by SABMiller and its Chinese partner China Resources Enterprises - saw its 2008 sales volumes jump 19.1% to 61 million hectolitres. Bud Light is measured at 55.6 million hectoliters and Budweiser at 43.4 million. The next three places are occupied by Skol, Corona and Heineken. AB-InBev still maintains that Bud Light was still the biggest selling "single trademark" brand because the Snow calculation includes at least 25 extensions. Snow accounts for 84% of sales at the China Resources-SABMiller joint venture. The Chinese beer market is now by far the biggest in the world, having outgrown the US market by 50%. |



