Snow beer 'now world's best seller'

Bud Light has been overtaken as the world's best selling beer, with China's Snow brand now in pole position, according to new data.

Plato Logic reports that Snow - brewed by SABMiller and its Chinese partner China Resources Enterprises - saw its 2008 sales volumes jump 19.1% to 61 million hectolitres.

Bud Light is measured at 55.6 million hectoliters and Budweiser at 43.4 million. The next three places are occupied by Skol, Corona and Heineken.

AB-InBev still maintains that Bud Light was still the biggest selling "single trademark" brand because the Snow calculation includes at least 25 extensions.

Snow accounts for 84% of sales at the China Resources-SABMiller joint venture. The Chinese beer market is now by far the biggest in the world, having outgrown the US market by 50%.

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