Vodka goes Vanilla with Walders

Liqueur producer Walders is preparing to release a new vodka and vanilla drink for the category.

The vodka and vanilla blend has been in development for over a year and is part of program of releases for the company's portfolio over the next few years.

The new vanilla drink will retail at £13.49 and will be targeted at the on and off-trade.
A major PR and marketing campaign will support the launch as well as samplings to raise consumer awareness.

A spokesperson said: "Each batch of Walders Vodka & Vanilla is produced over a three month period and is carefully blended to a secret list of quality ingredients, added in a meticulous order to create a rich, textured finish. The end result is ideally best served on its own, swirled with ice - but also works well in simple cocktails. "

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