Maison Trimbach, one of Alsace’s most famous wine producers has announced it is joining agents Enotria’s portfolio from May 1 in a move to up its profile in the UK market.

Jean Trimbach, 12th generation of the founding family, said: “We are not in the habit of changing agents – this is the first change for us in 35 years. But we saw in Enotria the capability to really develop our On Trade presence in the UK. Enotria’s reach, as well as their strong wine credentials, make them an ideal partner for us.”

Tim Sykes, Enotria director of buying, added: “Naturally we’re absolutely thrilled to be taking on such an iconic supplier – it’s a huge honour for us, and really underlines Enotria’s credibility as a source of fine wines. Trimbach are listed in every single one of the 26 Michelin 3-starred restaurants in France, and we will be looking to mirror that considerable achievement in the UK. At the same time, there is huge potential to bring Trimbach’s wines out to a wider drinking public.”

Enotria chief executive, Alison Levett said that the deal was a major coup for the company.

“It’s fantastic news - we are truly honoured to be involved with one of the world’s greatest white wine producers.”

Jean Trimbach will be presenting his wines on Enotria’s stand F52 at the London International Wine Fair from May 11-13.