Russian Standard's new market

Russian Standard vodka has continued its quest for world domination by signing a distribution agreement in the former Soviet republic of Uzbekistan.

The vodka is being launched through a partnership with Altash Invest, a leading importer of premium brands into the country.

Uzbekistan is one of the top 10 world vodka markets and one of the fastest growing export markets for Russian vodka.

Altash Invest general director Umid Mirzaakhmedov said: "We expect positive results for Russian Standard thanks to the increase of spirits consumption in Uzbekistan, the trrend of Uzbek consumers trading up to higher quality and more prestigious brands, the increasing spending power of Uzbek consumers and the overall development of the country's market structures."

Russian Standard was founded by the Russian credit card tycoon Roustam Tariko and has now launched in 60 countries around the world, with the aim of becoming the global leader in premium vodka.

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