Vitamin vodka maker on export trail

Mercurio Capital Partners has taken a strategic stake in Lotus Vodka, founded two years ago in San Francisco and now with distribution across California, Nevada, New Mexico, Pennsylvania and Arizona.

It is currently being launched in New York and there are plans to use some of the investment to begin expanding overseas.

Lotus producers two versions of the brand of the same name – white, which has a combination of vitamins, and blue, containing caffeine, taurine, guarana and flavourings.

Lotus chief executive officer Rob Bailey said: "Consumers are getting tired of boring vodka brands that talk about distillation processes and ridiculous marketing gimmicks like diamond filtration.

"The reality is that discerning consumers want vodkas that do a little more for them, and we welcome Mercurio Capital into our shared vision for growth."

Mercurio works with Italian-owned family companies in the US including the liqueur producer Molinari and the wine maker Monte delle Vigne, both of which will work with Lotus to expand its sale operation outside the US.

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