Zamaretto sponsors Southern League

Football's Southern League is to be renamed the Zamaretto League following a deal with the amaretto's owner InterContinental Brands.

The deal covers all three divisions of the league, which has 66 teams and sits just below the Conference South tier of non-league football.

League Chairman Ken Turner said: "Partnerships like these are great news for the profile and future of the semi professional game.

"We are already finding that we have quite a lot in common with ICB in that we are both enterprising, positive, forward looking organisations and are greatly looking forward to working together in the coming seasons."

Harrogate-based ICB also supplies Vodkat and St Helier pear cider. Zamaretto is already the sponsor of the ITV comedy drama series Benidorm.

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