Morgan's Spiced back on TV

The first Morgan's Spiced TV campaign for over five years forms the centrepiece of a £3m marketing spend on the rum brand by Diageo this summer.

The ad, which will be supported by a full press and online campaign, takes the theme "the modern adventurer" and depicts a hazardous journey to a pub.

The campaign will launch on TV and in cinemas on July 6 across Scotland and northern England.

It will run through July and August 2009 and then again in March 2010.
Diageo GB is investing £800,000 to drive trial and awareness of Morgan's Spiced, focusing on the Morgan's Spiced & Cola long mixed spirit serve.

In the off-trade, the Morgan's Spiced brand team will be focusing on the recently released 35cl SKU.

Julie Bramham, Morgan's Spiced marketing manager, said: "The brand is in fantastic growth across the trade at the moment and while it remains very popular in its Scotland heartland, we're seeing real interest and growth in England and Wales.

"We're confident the Modern Adventurer campaign will drive the mass awareness television ad campaigns are proven to do and help to increase purchase of the brand for retailers across Great Britain."

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