The packagaing revamp has been introduced across the 12, 15 and 18-year-old styles of the whisky, which is the single malt Scotch market leader in the UK off-trade, where it is distributed by First Drinks

The move has been timed to coincide with the start of the pre-Christmas sales period.

Global brand director Michael Benson said: "Each and every one of our whiskies is attended to by the most experienced and talented of our craftsmen, so it's only right that the packaging reflects this level of dedication and integrity.

"Packaging is vital in telling our story that is based on using time-honoured techniques and innovation in whisky."