|Naked Wines spends $100,000 at Wines of Argentina tasting|
|Written by Richard Siddle|
|Monday, 21 September 2009 15:33|
The move comes after a live tasting of up to 100 wines by 50 Naked Wine customers - known as Angels - invited to the event to determine which wines the company would invest its pre-determined $100,000 on.
The top 10 wines chosen by the Angels were then re-tasted to determine a retail price that they would be prepared to pay for them. Those prices were then set against the FOB cost price for each wine to determine the initial share of the $100,000 each wine would receive. Wineries were then invited to either lower or raise their price in order to get a larger or smaller amount of the overall share.
After a 30 minute set "auction" the final prices were decided. The wines and wineries chosen were:
Finca Las Moras, Three Valleys Gran Shiraz 2005
James Forbes, Wines of Argentina's UK director said: "What I really like about it is the control that the wineries have. They decide whether to enter or not. If the wine is selected they are guaranteed an order after which they are completely in control of the pricing and volume. Very few wineries ever find themselves in that position."
Some 520 trade visitors attended last week's tasting. More details will be released on the Wines of Argentina website - www.winesofargentina.org.