Berry Bros. & Rudd is to sell the Scotch whisky, Cutty Sark to The Edrington Group and will acquire Glenroths.Â
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The 1.5 million case brand, currently the number three whisky in the Mediterranean markets, will join Edrington’s Famous Grouse, Macallan and Highland Park.Â
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The blend was created in 1923, for the American market during prohibition where it was bootlegged as ‘The Real McCoy’.
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Edrigton has long supplied the ingredients for the blend, Emrys Inker, the firm’s corporate affairs director, told Harpers: “We felt it was increasingly important to control our own distribution.â€Â
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Following the deal, Cutty Sark will be distributed by Maxxium in its biggest market – Spain, where blended Scotch has contracted sharply in recent years.
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In return Berry Bros. will take on Glenrothes, said to be one of the world’s fastest growing single malts. The Speyside whisky has estimated sales of around 40,000 cases a year.
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