Intercontinental Brands permitted to use Vodkat name

InterContinental Brands has been permitted by the High Court to continue using the Vodkat name, despite losing a legal battle against Diageo.

A High Court ruling in January ruled against the Harrogate based company, after Diageo viewed customers were being led to believe they were buying real vodka, even though it contained only 22% abv.

ICB director Paul Burton comments: "As we have robustly maintained all along, we have never sought to mislead consumers with the branding of Vodkat. ICB will now be taking further steps in its labeling, advertising and trade information to make it absolutely clear that our product is not vodka, which by definition should be at least 37.5% alcohol by volume.

He adds: "Until changes to the presentation of the brand are resolved, it is business as usual. The fine-tuning will in no way affect continuity of sales of the product, which over the last five years has established itself as a favourite with consumers and has a retail value of £24 million."

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