Critics in danger of being "insulting", warns Tim Atkin


 

Critics who judge wines without visiting the country they come from are
"insane and insulting", according to Tim Atkin MW.

 

Duero, Spain, Atkin said wine journalists had a responsibility to judge wine
by more than just the liquid in the bottle.

 

He also called on the fine wine community to end its "obsession" with
Bordeaux and consider wines from all parts of the world, made with varieties
considered unfashionable by some.

 

"What worries me about wine writers today is the absence of context," Atkin
said. "The idea that a wine remembers where it comes from is all but
overlooked, particularly by American journalists. They think it's enough to
taste the wine in the bottle. I couldn't believe that Robert Parker only
made his first trip to Spain last year."

 

He added: "Fine wine in Bordeaux in particular has become not something to
drink but a source of investment.

 

"I think we've lost sight of what wine, especially fine wine, is all about.
It's something you want to pull the cork from and enjoy with friends, not
something you want to make 17.4% profit on over the next year.

 

"Fine wine is increasingly traded like stocks. It could be pork bellies."

 

Atkin said that gold and silver medallists in this year's International Wine
Competition came from Greece, Switzerland, Portugal, England, Japan, Romania, Canada, Turkey, the Czech Republic, Ukraine, Mexico, and Macedonia.

 

"Good wine can come from anywhere," he said. "Our interpretation of fine
wine regions and grape varieties has barely evolved in the last 100 years
despite the increase in quality worldwide."

 

Fine Wine 2010 takes place from Wednesday to Friday this week, with a
programme put together for the Consejo Regulador by Wine Intelligence.

Comments  

 
#1 tom hedges 2010-04-29 21:37
Tim: Well said. The high end wine drinkers and collectors from my generation in America are mostly "label buyers", and score whores. Frugality in purchasing, especially on-trade, is not their goal; quite the opposite, the "insurance" of buying something one knows, and impressing one's companions, are more often the goal. Targeting the millenial generation is much wiser for the future great terroirs of the world, as they seem much more into substance than prestige, not to mention they are less impressed with the tasting wines designed for high scores. Not sure if that is the case in other parts of the world.

One great idea which impressed me after visiting London restaurants last visit was showing alcohol contents on wine lists. For those in the know, it is frequently more important than the appellation or the producer in predicting an unknown. There is hope!
 

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