Oddbins' head buyer Emma Nichols departs

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Oddbins' head buyer Emma Nichols has left the business, Harpers can reveal.

 

Nichols started her wine career with Oddbins and returned to the company after university where she worked in the shops before moving to the buying department. She spent time working for Safeway, Vinoceros and Constellation before returning to Oddbins as head of buying when 37 branches and the Oddbins brand name were bought out of administration by European Food Brokers (EFB) in April 2011.

 

Nichols was instrumental in building a new range of wines for the chain when it was bought by EFB, and for moving its pricing model away from high-low promotions. She streamlined the range from about 900 to 400 SKUs, and kept only around 100 that had been sold by the chain before it collapsed.

 

An Oddbins spokesman said: "Emma Nichols is no longer in the business and responsibility for her buying areas has been assumed by Ana Sapungiu."

 

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