Record numbers from around the world visited ProWein 2013
More international visitors than ever before visited the largest ever ProWein this week. The three-day fair hosted 4,783 exhibitors from 48 countries and more than 44,000 trade visitors, up from 40,667 last year.
Organisers said the proportion of international visitors to the show rose by 6% to account for 40%, with particularly strong increases in visitor numbers from the UK, Scandinavia, Benelux, France, Spain and Italy.
Retailers, wholesalers and those in specialist trades accounted for almost half of the visitors, followed by members of the restaurant and hotel trade. 70% of visitors held management positions.
“In combination with the large number of decision-makers coming to Düsseldorf this development confirms ProWein’s leading position as an international meeting point and central orders platform for the world’s wine and spirits sector,” said Hans Werner Reinhard, deputy managing director at show organiser Messe Düsseldorf.
Over 300 events including lectures and food and wine matchings were held at the fair, while almost 400 exhibitors presented specialities from the spirits sector.
Some 96% of visitors polled on the final day said they had achieved their goals and were satisfied or very satisfied with their visit to ProWein.
Messe Düsseldorf said its first ProWine China show, which will be held in Shanghai from 13 to 15 November, has generated a lot of interest with the majority of exhibition space already sold. The 20th ProWein will be held 23 to 25 March 2014.