Rioja Tapas Fantasticas attracts over 12,000 people
The sixth Rioja Tapas Fantasticas, held by Wines of Rioja, attracted over 12,000 people across the weekend of June 15-16 to Potters Field Park in London.
The event once again brought together some of London's top Spanish restaurants with a record 41 wineries from across the Rioja region.
Ricardo Aguiriano, marketing director at the Consejo Regulador DOCa Rioja said: "Rioja Tapas Fantasticas is central to our UK campaign, and provides us with a great platform to engage with our target consumers, and capitalise on the trend for Spanish gastronomy in the UK, highlighting Rioja as Spain's flagship wine region."
The campaign looks to target target younger consumers (25-45), celebrating Rioja wines, Spanish food and lifestyle. Vistitors could taste 178 wines and sample food from 14 Spanish restaurants from across London, which each created pop-up restaurants and bars alongside Tower Bridge.