Vodka product marketed for women only: Video Report

Talking Drinks TV
Written by Harpers Editorial team
Tuesday, 18 March 2008
A Russian drinks company has launched a vodka product targeted specifically at women. Called "Damaskaya vodka", the shape of the product resembles that of a perfume bottle. Watch the Reuters video report below. Share This Email This Comments (0) Show/Hide comments Write comment Show/Hide comment form Name Email Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters Similar news items: 08 Feb 2010 - Intercontinental Brands permitted to use Vodk… 19 Jan 2010 - Diageo wins court case against Intercontinent… 26 Nov 2009 - £7m Christmas push for First Drinks 28 Jul 2009 - VK Vodka clinches Threshers and Sainsbury's d… 22 Jul 2009 - Ultra-premium launch for Belvedere 14 Jul 2009 - Wines in the Press, July 11-12 17 Jun 2009 - £3.65m marketing drive for Smirnoff flavours 22 May 2009 - Ketel One JV in first major ad push 01 May 2009 - Vodka heads past £2 billion 27 Apr 2009 - Walders takes on Europe

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